The Day of the Long Tail

This video was created by Peter Hirshberg, Bob Kalsey, and Michel Markman and inspired by the concepts in The Long Tail by WIRED’s Chris Anderson.

The basic premise of the Long Tail is that the previous history of products (and media) has been all about the “short head: the blockbuster book or movie, the Model T, the New York Times – lowest common denominator items. Now, with an increased ability to match smaller and smaller slices the market with items, the long tail becomes a place where businesses from large (Amazon) to small (bloggers) can operate.

For anyone with interests that fall outside of Lindsay Lohan’s latest shopping binge, this is a Good Thing.

More about the Long Tail at Chris Anderson’s site.


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