OK. I’m crossing a line here, something that I’ve been uncomfortable with ever since my first grade teacher Mrs. Allington whacked me across the back for coloring outside the line on Abe Lincoln’s stovepipe hat. Until today, I’ve confined my comix to the NBA. Then something came along that I could think of no other way to deal with than the application of entirely too much Photoshop: Burger King’s BK Table Guest. In the words of BK, the premise is simple:
When you HAVE IT YOUR WAY® there’s no need to sit solo. Pull up a chair and select one of our guests for some company that’ll chat while you chew. Don’t forget to check back often. There’s no telling who might drop by.
Gloria Steinem? The ACLU?? Barbie??? I tell you the questions this raises are many.
Foremost among them is “Has Burger King totally written off women as a target audience?”
That’s closely followed by “How did the idea of representing women with three Maxim “Hometown Hotties” get past whatever passes for a review process at BK Headquarters?” I can picture Marketing Guy 1 discussing this with Marketing Guys 2 & 3 over lunch at Hooters, amidst lots of “awesomest thing ever” and “big rack” references. Meanwhile Marketing Gal was presumably making coffee or reading romance novels … or working for some other company with a less neolithic view of women.
If you’d like to experience BK’s version of reality, go to bk.com, click the menu at the bottom and select “BK Table Guest”.
Check out Maxim.com Models Star In Burger King Promotion from MediaPost.